The hospitality operating system

We turn your customers into regulars.

Regular connects to the tools your restaurant already uses to automatically identify special occasions, follow up with guests, and create personalized experiences that bring them back.

Works with OpenTable, Toast, TripleSeat, and other hospitality platforms.

Turn your existing reservation and guest data into personalized menus, celebration cards, follow-up emails, useful dashboards, and automated workflows -- without adding more work for your team.

40+
guest responses in one week
240+
hours of manual guest outreach automated
$1,200/mo
in estimated manual work replaced

* Based on a restaurant operating six days per week at an estimated $25/hour.

your data → regular → more regulars
your data
OpenTable
Toast
TripleSeat
regular
workflows + insights
the outcome
Personalized guest experience
Automated email follow-ups
Actionable dashboards
More repeat visits
The outcome: more regulars -- repeat visits, tighter operations, more revenue.
What we do

All customers deserve great hospitality. We make it routine.

Most small hospitality owners do everything themselves, without a tech background -- so the data that could grow their business sits unused across booking, POS, and events tools. We connect it all and put it to work.

Without Regular

Running on instinct

  • Staff manually checks reservation notes
  • Birthdays and anniversaries are easily missed
  • Follow-ups happen inconsistently
  • Guest data is spread across different systems
With Regular

Running on a system

  • Special occasions are identified automatically
  • Personalized menus and cards are ready before service
  • Follow-up emails are sent consistently
  • Guest and operational data is organized in one place
How it works

How Regular works

Four steps, mostly invisible -- you connect once, and the work happens in the background.

1

Connect your systems

We connect with the restaurant tools you already use.

2

Organize the data

Regular identifies special occasions, guest activity, cancellations, and operational trends.

3

Automate the work

Personalized materials, follow-ups, reports, and workflows are prepared automatically.

4

Your team delivers the experience

Your staff focuses on the guest while Regular handles the repetitive work.

The suite

One subscription. A growing suite of apps.

Start with a few high-touch services, then switch on the dashboards and workflows that move your business. Each app is built on your own data.

Pricing

One monthly subscription. Pay only for the printed materials you use.

An all-access SaaS subscription for every app, with a simple per-item fee only on what you produce -- menus, cards, postcards.

Beta -- lifetime rate
$499/mo
+ at-cost usage, locked for the lifetime of the customer.
  • Access to every Regular app
  • OpenTable, Toast, and TripleSeat connections
  • Personalized special-occasion workflows
  • Automated follow-up emails
  • Custom dashboards
  • Guest data organization and reporting
Claim the beta rate
Beta customers keep the $499 monthly software rate for as long as their account remains active. Usage and printing costs may change.

Usage -- at cost

You only pay per item you actually create.

Custom texture paper menus$0.99/ea
Custom bi-fold cards$0.99/ea
Custom pre-stamped postcards$1.99/ea
A small restaurant spends about $1,200/mo just collecting guest info by hand -- 2 hrs/day at $25/hr, six days a week. regular does it automatically.
In the wild

Equal Parts runs on Regular.

Equal Parts uses Regular to identify celebrations, collect guest names, and prepare personalized menus and cards before service. Guests have responded with appreciation, repeat reservations, and organic social posts.

See a sample guest experience

The actual menus and cards a celebrating guest receives at the table.

Sample photo
Personalized birthday menu
Sample photo
Hand-styled celebration card
Sample photo
Pre-stamped postcard
Get in touch

Let's turn more guests into regulars.

Tell us about your restaurant and we'll show you the dashboards and workflows we'd build on your data -- starting with a live walkthrough on a real venue.

Or email us directly -- we reply fast.
Thanks -- we'll be in touch shortly.